Waldoboro Business Summit – October 26, 2017 from 5 – 7 pm at the Downeast School of Massage, 99 Moose Meadow Lane, Waldoboro. Shannon Kinney, a dynamic speaker and founder of Dream Local Digital will discuss strategically using social media marketing to enhance your business. Shannon will speak about using social media for strategic marketing and answer a number of questions such as:
• How can our businesses use social media to support each other’s posts as well as engage the public and “brand” our town/region?
• How does a business use FB’s demographic data / tools to reach the business’s target market?
•How does a business determine when a post is successful and what made it successful? How do we know what demographic / target market is reacting to and reading our posts?
• How to select a post to Boost and when is it worthwhile to buy an Ad?
• How much time per day / week is optimal for a business to spend on social media marketing activities? Is there a way to evaluate our ROI?
• When is it advisable to use geo-location tools to attract attention and what tools are available?
Shane Beckim from Maine Technology Institute will speak about the grants offered by MTI to small businesses. MTI offers early stage grants to entrepreneurs and companies who are developing innovative products, processes or services.
We will also hear from Mary Ellen Barnes, Lincoln County Regional Planning Commission, Bill Najpaeur of Midcoast Economic Development District and Jamie Logan of Maine Dept. of Economic and Community Development about programs offered that benefit small businesses. We will conclude the evening with a presentation from LCI Fiber Optic Network who will show us their maps of where they have installed fiber optic high speed internet in our region.
There will be an intermission to enjoy a Taste of Waldoboro featuring samplings from local restaurants and caterers.
This event is free, but registration is required. Seating is limited.
Waldoboro Town Manager Julie Keizer put together a terrific video (with music) after spending a day with Select Board Member Abden Simmons getting a close look at the hard, physically-demanding work of clamming. View here.
Business Display Space Available A reminder to our WBA members — The Town of Waldoboro is proud help spread the word about the many unique businesses located here. Spread the word about YOUR business by displaying goods or information about your services on the display table in the lobby of the office dedicated to showcasing individual businesses for a two to four week period. Applications are available at the office and by visiting this link or call Emily Reinholt at 832-5369 for additional information.
Check your supply of WBA Map & Guides available for all of our members to pick up and offer at their retail locations. The season is upon us so be certain your business has them on hand for distribution to your customers. You can pick up a supply of Map & Guides by stopping by these locations during their business hours: Camden National Bank, Spears Farm Stand, The First and The Rockland Savings Bank. And a very big thank you to these businesses for acting as convenient distribution points.
The work of the late Waldoboro artist, Nathan Nichols, was featured on national television “The Today Show” on December 30, 2014. See the complete video HERE.